The UCCS Brand Identity

Our identity must be strong, consistent, and recognizable.

About Our Brand

Mountain Lion Statue on UCCS Campus

The UCCS brand is one of our most valuable assets. It represents our reputation through recognizable marks, look and feel, personality, and values. For these reasons, it's important to uphold the integrity of the brand.

The UCCS Brand Identity Standards document provides specific directions on how to use our logo, colors, and other related brand identity elements. Use this standards manual whenever you develop communications that represent UCCS. 

Download Assets

The UCCS Brand

students walking out of Dwire hall

Follow the UCCS Brand Assets cloud library for easy access to the UCCS logo and colors in Adobe Creative Cloud applications.

If you have any questions about the UCCS Brand Identity Standards, please feel free to ask a question or contact brand@uccs.edu. We are here to help. Business stationary can be ordered from the UCCS Copy Center. Additional resources and University of Colorado system-wide guidelines are available at www.cu.edu/brand

CU System Policy - APS #2025 University Brand Identity Logo Usage

Additional Guidelines

Brand Voice

Read about how to use the UCCS Brand Voice

Email Style Guide

Read through the Email Marketing Style Guide

Alumni Style Guide

Learn about references to alumni in the Alumni Style Guide

Brand Resources

Need Help?

Contact us to get expert help and guidance with the UCCS brand identity. Request a brand review, asset creation, or a consultation. We are here to help.

Licensed Merchandise

Our Trademark Licensing Program helps you identify approved vendors for your next promotional merchandise order.

Brand Appendices (PDF)

Additional Standards