Trademarks and Licensing Program

Trademarks and Licensing Program


UCCS Marketing Communication, partnering with the University of Colorado Trademark Licensing Office, is responsible for ensuring the correct use and integrity of UCCS trademark assets, including marks and verbiage. 

The trademark licensing program regulates, promotes, and protects the use of the University's name and identifying marks, and the reputation they represent, both on and off campus, ensuring the quality and consistency of the university brand on university merchandise, while creating a cooperative and positive working relationship with the manufacturers, licensees and retailers who work with the University. Licensed vendors are expected to conduct business with honesty, integrity, trustworthiness, and respect for the intrinsic value of each human being.

The use of UCCS marks on any merchandise, whether for retail sale or simply as a giveaway promotional item, requires permission from UCCS and licensing from Collegiate Licensing Company (CLC). CLC administers the license application process for all vendors on behalf of UCCS and assists with issues of legality and enforcement.

Read the CU Licensing Policy, and find out more at


If you have questions about UCCS's licensing program, please contact Jeff Foster, university brand manager, at 719-255-3847 or

CLC Collegiate Licensing logo

List of Approved Vendors

A searchable list of vendors licensed to produce UCCS merchandise is available below. 

Official lists of vendors licensed to produce CU merchandise, updated July 2021:

How to Order Promotional Items

Initial Steps

  1. Clear the artwork with the campus brand manager for brand compliance
  2. Choose a licensed vendor (see List of Approved Vendors below)
  3. Once order is finalized, vendor will submit your request through the normal CLC process

Royalty Rate

The royalty rate is set at a level that will adequately reflect the value added to the goods and services on which University Marks are displayed. In developing the rate, consideration is given to the cost to the consumer, the impact on the vendor community, and the rates in place at institutions of similar size and stature. The licensing sub-committee, with representatives from all CU campuses, will collectively determine the royalty rate for the use of the University's Marks. The current University royalty rate is 15% of the wholesale cost of goods, for those items purchased for resale and 0% for those items purchased for internal use (subject to the “internal exceptions" below).

Royalty Exemptions

In determining exemptions from royalty payment, consideration is given to the purpose of the licensing program and the community it serves. Given these criteria, the University should not be required to pay itself for purchases of services or products it makes for its own use to fulfill the educational mission of the University, which includes community outreach. However, the University should also avoid unfair competition with other retailers and service providers and should, therefore, not exempt itself from paying royalties on the purchase of goods that are to be used for resale or services provided to faculty, staff, and students as an additional benefit unrelated to the educational mission of the University.

Internal Exceptions

Items purchased for internal use are generally royalty exempt, but some exceptions do apply.  They are as follows:

  1. If the items are purchased to be given away at an event and there is a cost for admission to the event.
  2. If a third party’s mark (i.e. sponsor) appears on the item.
  3. If the same or very similar item can be purchased from the campus bookstore, as these items are deemed to be in direct competition with the bookstore


  • Licensed vendors must always be used regardless if the items carry royalties, or are to be resold or used internally.
  • Giveaways at major events need to be approved prior to the event. If approval is not obtained, the items may not be given away.

Parents or students, if you are looking to place a custom order for an item with the UCCS brand for a special occasion (graduation cake, etc.), please contact Jeff Foster for information on ordering and royalties.

UCCS Licensed Vendor List

Internal Campus Suppliers, updated July, 2021.

Licensee Email City State Phone Website
No result
4imprint Inc. Oshkosh WI 877-446-7746
Ahead LLC New Bedford MA 508-985-9898
All Star Dogs Marlboro NJ 800-391-3520
American Collegiate Sports LLC New York NY 212-496-7159
Boxercraft Inc. Mableton GA 404-355-9994
BSN Sports LLC Dallas TX 972-406-3477
C-B Graduation Announcements Manhattan KS 785-776-5018
Campus Stop LLC Philadelphia PA 267-314-5583
CDI Corp Chicago IL 773-205-2960
Church Hill Classics Monroe CT 877-764-2525
CI Sport Inc. Fargo ND 701-271-0953
Cole Promo Colorado Springs CO 719-260-1774
College Thread (FL) dba Greek House Los Angeles CA 407-927-6808
College Vault by Wincraft Inc. Winona MN 507-454-5510
Collegiate Pacific Co. Roanoke VA 540-981-0281
Colosseum Athletics Corporation Compton CA 404-538-7828
Columbia Sportswear by Outdoor Custom Sportswear Overland Park KS 913-253-2018
Commemorative Brands, Inc. dba Balfour Austin TX 214-797-8008
Fanatic Group LLC, The Edison NJ 732-512-1777
GFSI LLC (Champion) Lenexa KS 913-693-3261
GFSI LLC (Gear For Sports) Lenexa KS 913-693-3261
GFSI LLC (Under Armour) Lenexa KS 913-693-3261
Gold Country Inc. Minnetonka MN 952-979-1375
Jardine Associates North Kingstown RI 401-667-3811
Jostens Inc. Owatonna MN 507-455-6561
K & M/Nordic Co. Riverside RI 401-431-9299
L2 Brands, LLC Hanover PA 610-272-7575
Lakeshirts Inc. dba Blue 84 Detroit Lakes MN 218-846-3065
LogoFit LLC Flint MI 810-336-1697
LXG Tempe AZ 602-437-5550
Mascot Factory Poway CA 858-679-2246
Memory Company LLC, The Phenix City AL 888-448-1480
Midwest College Mktg Group Fletcher NC 800-920-5944
Moore Promotional Products Inc. Colorado Springs CO 719-473-6642
Mountain States Specialties Inc. Boulder CO 303-444-6186
MV Sport Bay Shore NY 631-273-8020
Neil Enterprises Inc. Vernon Hills IL 847-549-7627
Nike by Branded Custom Sportswear Overland Park KS 913-234-6235
Ouray Sportswear LLC Englewood CO 303-789-4035
P. Graham Dunn Dalton OH 800-828-5260
Ping Phoenix AZ 602-687-5191
R.F.S.J. Inc. Mt. Pleasant PA 724-547-4457
Rawlings Sporting Goods St. Louis MO 314-819-2839
Rebirth Sports LLC Saginaw MI 989-274-7155  
Ringmasters Jewelry and Gifts (UT) Ogden UT 801-612-3030
Roaring Spring Blank Book Co. Roaring Spring PA 814-224-5141
Russell Athletic by Boxercraft Inc. Mableton GA 404-355-9994
Samsill Corporation Ft. Worth TX 817-536-1906
School Datebooks Lafayette IN 800-705-7526
Scotty Gear Retail Corp dba Desert Cactus Rolling Meadows IL 847-385-8897
SDS Design Associates Inc. Whitehall PA 610-820-7044
Signature Announcements Inc. Clearwater FL 727-489-2070
Spirit Products Ltd./MA Methuen MA 978-372-2022
Standard Chair Of Gardner Gardner MA 978-632-1301
Strand Art Company Anaheim CA 714-777-0444
Strideline LLC Seattle WA 425-246-3717
Third Street Sportswear Ozark MO 800-538-1059
To The Game LLC Phenix City AL 334-291-5151
Tokyodachi by Lakeshirts Inc. dba Blue 84 Detroit Lakes MN 218-846-3065
Tokyodachi by Zephyr Graf-X Loveland CO 888-282-0994
Tytan Athletics LLC Lehi UT 801-762-9227
University Blanket & Flag Corp Coronado CA 619-435-4100
University Frames (CA) Anaheim CA 800-711-1977
Uscape Apparel LLC Lake Forest CA 949-842-1908
Victory Tailgate Orlando FL 928-287-4919
Wes and Willy LLC Omaha NE 402-884-5001
Wincraft Inc. Winona MN 507-454-5510
Worthy Promotional Products Eclectic AL 334-541-4070
Zephyr Graf-X Loveland CO 888-282-0994