Trademarks and Licensing Program
Trademarks and Licensing Program
The trademark licensing program regulates, promotes, and protects the use of the University's name and identifying marks, and the reputation they represent, both on and off campus, ensuring the quality and consistency of the university brand on university merchandise, while creating a cooperative and positive working relationship with the manufacturers, licensees and retailers who work with the University. Licensed vendors are expected to conduct business with honesty, integrity, trustworthiness, and respect for the intrinsic value of each human being.
UCCS Office of Brand and Design in University Marketing and Communications, partnering with the University of Colorado Trademark Licensing Office, is responsible for ensuring the correct use and integrity of UCCS trademark assets, including marks and verbiage.
The use of UCCS marks on any merchandise, whether for retail sale or simply as a giveaway promotional item, requires permission from UCCS and licensing from Collegiate Licensing Company (CLC). CLC administers the license application process for all vendors on behalf of UCCS and assists with issues of legality and enforcement. We are members of the Fair Labor Association (FLA) and the Worker Rights Consortium (WRC).
Read the CU Licensing Policy, and find out more at cu.edu/trademarks.
Questions
If you have questions about UCCS's licensing program, please contact Gabby Hensley, Manager of Brand and Design, at ghensley@uccs.edu.
List of Approved Vendors
A searchable list of vendors licensed to produce UCCS merchandise is available below.
Official lists of vendors licensed to produce UCCS merchandise, updated January 2025: UCCS Licensee List (PDF)
Or use the CLC Licensee Search to search by product category.
How to Order Promotional Items
Initial Steps
- Clear the artwork with the campus brand manager for brand compliance
- Choose a licensed vendor (see List of Approved Vendors below)
- Once order is finalized, vendor will submit your request through the normal CLC process
Royalty Guidelines
Royalty Rate
The royalty rate is set at a level that will adequately reflect the value added to the goods and services on which University Marks are displayed. In developing the rate, consideration is given to the cost to the consumer, the impact on the vendor community, and the rates in place at institutions of similar size and stature. The licensing sub-committee, with representatives from all CU campuses, will collectively determine the royalty rate for the use of the University's Marks. The current University royalty rate is on the wholesale cost of goods for those items purchased for resale and 0% for those items purchased for internal use (subject to the “internal exceptions" below).
Royalty Exemptions
In determining exemptions from royalty payment, consideration is given to the purpose of the licensing program and the community it serves. Given these criteria, the University should not be required to pay itself for purchases of services or products it makes for its own use to fulfill the educational mission of the University, which includes community outreach. However, the University should also avoid unfair competition with other retailers and service providers and should, therefore, not exempt itself from paying royalties on the purchase of goods that are to be used for resale or services provided to faculty, staff, and students as an additional benefit unrelated to the educational mission of the University.
Internal Exceptions
Items purchased for internal use are generally royalty exempt, but some exceptions do apply. They are as follows:
- If the items are purchased to be given away at an event and there is a cost for admission to the event.
- If a third party’s mark (i.e. sponsor) appears on the item.
- If the same or very similar item can be purchased from the campus bookstore, as these items are deemed to be in direct competition with the bookstore
Other
- Licensed vendors must always be used regardless if the items carry royalties, or are to be resold or used internally.
- Giveaways at major events need to be approved prior to the event. If approval is not obtained, the items may not be given away.
Parents and Students
Parents or students, if you are looking to place a custom order for an item with the UCCS brand for a special occasion (graduation cake, etc.), please contact Gabby Hensley for information on ordering and royalties.
Find out more about Student Use of University Trademarks.
UCCS Licensed Vendor List
Internal Campus Suppliers, updated January 2025.
Licensee | City | State | Phone | Website | |
|---|---|---|---|---|---|
4imprint Inc. | mdahm@4imprint.com | Oshkosh | WI | 877-446-7746 | |
Akquire | mike@akquire.ca | St. Thomas | ON | 226-678-0208 | |
All Star Dogs | info@allstardogs.com | Marlboro | NJ | 800-391-3520 | |
BAMKO, LLC dba LXG | kristina@lxginc.com | Phoenix | AZ | 877-382-6594 | |
Brand Agents Inc. | Lesley@brandagents.net | Denver | CO | 303-693-4057 | |
BSN Sports LLC | cobenson@bsnsports.com | Farmers Branch | TX | 972-406-3477 | |
C-B Graduation Announcements | gradbling@gmail.com | Manhattan | KS | 785-776-5018 | |
Campus Stop LLC | mmoyer@campusstop.com | Mount Kisco | NY | 267-314-5583 | |
CDI Corp | megan@cdi-corp.com | Chicago | IL | 773-205-2960 | |
Church Hill Classics | christiel@diplomaframe.com | Monroe | CT | 877-764-2525 | |
CI Sport Inc. | jamiek@cisport.com | Fargo | ND | 701-271-0953 | |
Club Colors Buyer LLC | Brett Meyer, bmeyer@clubcolors.com | Hoffman Estates | IL | 847-648-7033 | |
Cole Brands | customercare@colebrands.com | Colorado Springs | CO | 719-260-1774 | |
College Thread LLC Dba Athlete’s Thread | licensing@collegethread.com | Los Angeles | CA | 407-927-6808 | |
Collegiate Pacific Co. | danielle@collegiatepacific.com | Roanoke | VA | 540-981-0281 | |
Colosseum Athletics Corporation | licensing@colosseumusa.com | Compton | CA | 404-538-7828 | |
Columbia Sportswear by Outdoor Custom Sportswear | sdice@ocsapparel.com | Overland Park | KS | 913-253-2018 | |
Commemorative Brands, Inc. dba Balfour | dean.sorrentino@balfour.com | Austin | TX | 214-797-8008 | |
Creative Marketing Concepts | vp@creativemc.com | San Francisco | CA | 415-900-4000 | |
CustomInk LLC | licensing@customink.com | Fairfax | VA | 800-293-4232 | |
Duck Company - The | ksloan@duckco.com | Arvada | CO | 800-255-3565 | |
Fanatic Group LLC, The | info@thefanaticgroup.com | Edison | NJ | 732-512-1777 | |
Geiger Collegiate Promotions | geigerlicensing@geiger.com | Lewiston | ME | 207-755-2441 | |
GFSI LLC (Champion) | trey.ham@hanes.com | Lenexa | KS | 913-693-3261 | |
GFSI LLC (Gear For Sports) | trey.ham@hanes.com | Lenexa | KS | 913-693-3261 | |
GFSI LLC (Under Armour) | trey.ham@hanes.com | Lenexa | KS | 913-693-3261 | |
GKSB Enterprises LLC dba Silly Toast Designs | greg@sillytoast.com | Greenville | WI | 920-882-2167 | |
Gold Country Inc. | mpeyton@signatureconcepts.com | Minnetonka | MN | 952-979-1375 | |
Halo Branded Solutions | Halo.Licensing@halo.com | Sterling | IL | 913-558-4534 | |
Image Source Inc. | jacob@imagesourceteam.com | Kirkland | WA | 425-898-2991 | |
Jardine Associates | nick@jardineassociates.net | North Kingstown | RI | 401-667-3811 | |
Jostens Inc. | Joley.drake@jostens.com | Owatonna | MN | 507-455-6561 | |
K & M/Nordic Co. | licensing@nordiccompanyinc.com | Riverside | RI | 401-431-9299 | |
Knits N Weaves dba Horn Legend | licensing@hornlegend.com | Frisco | TX | 714-875-8275 | |
L2 Brands, LLC | amanley@l2brands.com | Hanover | PA | 610-272-7575 | |
Leisure Time Awards, Inc | kristie@leisuretimeawards.com | Boulder | CO | 303-449-3651 | |
Logo Brands Inc. | anya@logobrands.com | Franklin | TN | 615-261-2100 | |
LogoFit LLC | hkissner@logofit.com | Flint | MI | 810-336-1697 | |
Logoit4u LLC | patrick@logoit4u.com | Broomfield | CO | 303-440-6345 | |
Mano's Inc. dba Mano's Gifts | kyle@manosinc.com | Kansas City | MO | 816-471-2744 | |
Mascot Factory | licensing@mascotfactory.com | Poway | CA | 858-679-2246 | |
Memory Company LLC, The | wendy@76collab.com | Phenix City | AL | 888-448-1480 | |
Midwest College Mktg Group | licensing@mcmgroup.net | Fletcher | NC | 800-920-5944 | |
Moore Promotional Products Inc. | info@moorepromo.com | Colorado Springs | CO | 719-473-6642 | |
Mountain States Specialties Inc. | angie@mtnstatesspecialties.com | Boulder | CO | 303-444-6186 | |
Murphy Blue LLC dba Alternatives in Advertising | erik@aiabranding.com | Denver | CO | 248-809-2525 | |
MV Sport | ellen@wpmv.com | Bay Shore | NY | 631-273-8020 | |
Neil Enterprises Inc. | bmcconaughey@neilvarsityline.com | Vernon Hills | IL | 847-549-7627 | |
NG Labs Inc. dba Boxercraft | kdavis@boxercraft.com | Mableton | GA | 888-717-1985 | |
Pelligrini Solutions | ben@pelligrini.com | Englewood | CO | 303-282-4745 | |
Ping | licensing@ping.com | Phoenix | AZ | 602-687-5191 | |
Premiums Promotions & Imports Inc. | valerie.green@dmedelivers.com | Daytona Beach | FL | 386-258-1900 | |
Promos Adv. Prods. | debbie@promosad.com | Claremore | OK | 918-343-9675 | |
R.F.S.J. Inc. | doreen@rfsj.com | Mt. Pleasant | PA | 724-547-4457 | |
Reis Promotions/U of Promo | jim@uofpromo.com | Erlanger | KY | 859-283-1513 | |
Ringmasters Jewelry and Gifts (UT) | kirk@ringmasters-inc.com | Ogden | UT | 801-612-3030 | |
Roaring Spring Blank Book Co. | bvaughn@roaringspring.com | Roaring Spring | PA | 814-224-5141 | |
Russell Athletic by Boxercraft Inc. | kdavis@boxercraft.com | Mableton | GA | 404-355-9994 | |
Scotty Gear Retail Corp dba Desert Cactus | joe@desertcactus.com | Rolling Meadows | IL | 847-385-8897 | |
SDS Design Associates Inc. | allyson@sdsdesign.com | Whitehall | PA | 610-820-7044 | |
Sewing Concepts | sewingconcepts@prodigy.net | Omaha | NE | 402-731-8181 | |
Sincerely Yours LLC | info@sincerelyyourspromos.com | Denver | CO | 303-388-7319 | |
Spirit Products Ltd./MA | mcamacho@spiritproducts.com | Methuen | MA | 978-372-2022 | |
Sports Scarf | lcoelho@sportsscarf.com | Mattapoisett | MA | 508-525-5477 | |
Standard Chair Of Gardner | heatherc@standardchair.com | Gardner | MA | 978-632-1301 | |
Storm Duds Raingear | licensing@stormduds.com | Attleboro | MA | ||
Strand Art Company | wickie01@aol.com | Anaheim | CA | 714-777-0444 | |
Strideline LLC | riley@strideline.com | City of Industry | CA | 425-246-3717 | |
Success Brands | chad@successbrands.com | Chesterfield | MO | 314-878-1999 | |
Synergy Imports LLC | ck@synergyimports.com | St. Paul | MN | 651-493-4267 | |
To The Game LLC | keeli.floyd@2thegame.com | Phenix City | AL | 334-291-5151 | |
Tops of Rockies Marketing Inc. | jeff.robinson@topsofrockies.com | Denver | CO | 303-424-0114 | |
Trevco Inc. | stonn@trevcoinc.com | Madison Heights | MI | ||
Underground Printing | licensing@undergroundshirts.com | Ypsilanti | MI | 800-242-4787 | |
University Blanket & Flag Corp | bgerbel@ubflag.com | Coronado | CA | 619-435-4100 | |
University Frames (CA) | licensing@universityframes.com | Anaheim | CA | 800-711-1977 | |
University Tees Inc. | skowalski@utees.com | Cleveland | OH | 800-460-8337 | |
Uscape Apparel LLC | Licensing@uscapeapparel.com | Irvine | CA | 949-842-1908 | |
Varsity Brands Inc. | collegiatelicensing@varsity.com | Memphis | TN | 800-533-8022 | |
Verbero Inc. | jared@verbero.com | Franklin | TN | ||
Wincraft Inc. | cfakler@wincraft.com | Winona | MN | 507-454-5510 |