Trademarks and Licensing Program
Trademarks and Licensing Program
The UCCS trademark licensing program protects the university's name, logos, and reputation by ensuring consistent, high-quality use on merchandise. The Brand & Design Office, in partnership with the University of Colorado Trademark Licensing Office, oversees the proper use of UCCS trademarks. All merchandise featuring UCCS marks—including promotional giveaways—must be approved by UCCS and produced through a licensed vendor authorized by the Collegiate Licensing Company (CLC).
Read the CU Licensing Policy, and find out more at cu.edu/trademarks.
How to Order Products
- Choose a licensed vendor.
- Work with the licensed vendor to select product(s) within your budget.
- Follow the Brand Guidelines. Whether submitting a design to a licensed vendor or working with them to create the design, the guidelines must be followed.
- The licensed vendors will submit a request through CLC (Collegiate Licensing Company) to our office for final artwork for approval. This request is the responsibility of the licensed vendor.
- Any changes to the design to meet guidelines will be communicated to the vendor. Note: Any artwork that needs to be switched out after it has been submitted through the system needs to be "denied" first in the CLC system before new artwork can be submitted.
List of Approved Vendors
A list of vendors licensed to produce UCCS merchandise is available below, updated January 2025.
Full official lists of vendors licensed to produce UCCS merchandise, updated January 2025: UCCS Licensee List (PDF)
Or use the CLC Licensee Search to search by product category.
Licensee | City | State | Phone | Website | |
|---|---|---|---|---|---|
4imprint Inc. | mdahm@4imprint.com | Oshkosh | WI | 877-446-7746 | |
Akquire | mike@akquire.ca | St. Thomas | ON | 226-678-0208 | |
All Star Dogs | info@allstardogs.com | Marlboro | NJ | 800-391-3520 | |
BAMKO, LLC dba LXG | kristina@lxginc.com | Phoenix | AZ | 877-382-6594 | |
Brand Agents Inc. | Lesley@brandagents.net | Denver | CO | 303-693-4057 | |
BSN Sports LLC | cobenson@bsnsports.com | Farmers Branch | TX | 972-406-3477 | |
C-B Graduation Announcements | gradbling@gmail.com | Manhattan | KS | 785-776-5018 | |
Campus Stop LLC | mmoyer@campusstop.com | Mount Kisco | NY | 267-314-5583 | |
CDI Corp | megan@cdi-corp.com | Chicago | IL | 773-205-2960 | |
Church Hill Classics | christiel@diplomaframe.com | Monroe | CT | 877-764-2525 | |
CI Sport Inc. | jamiek@cisport.com | Fargo | ND | 701-271-0953 | |
Club Colors Buyer LLC | Brett Meyer, bmeyer@clubcolors.com | Hoffman Estates | IL | 847-648-7033 | |
Cole Brands | customercare@colebrands.com | Colorado Springs | CO | 719-260-1774 | |
College Thread LLC Dba Athlete’s Thread | licensing@collegethread.com | Los Angeles | CA | 407-927-6808 | |
Collegiate Pacific Co. | danielle@collegiatepacific.com | Roanoke | VA | 540-981-0281 | |
Colosseum Athletics Corporation | licensing@colosseumusa.com | Compton | CA | 404-538-7828 | |
Columbia Sportswear by Outdoor Custom Sportswear | sdice@ocsapparel.com | Overland Park | KS | 913-253-2018 | |
Commemorative Brands, Inc. dba Balfour | dean.sorrentino@balfour.com | Austin | TX | 214-797-8008 | |
Creative Marketing Concepts | vp@creativemc.com | San Francisco | CA | 415-900-4000 | |
CustomInk LLC | licensing@customink.com | Fairfax | VA | 800-293-4232 | |
Duck Company - The | ksloan@duckco.com | Arvada | CO | 800-255-3565 | |
Fanatic Group LLC, The | info@thefanaticgroup.com | Edison | NJ | 732-512-1777 | |
Geiger Collegiate Promotions | geigerlicensing@geiger.com | Lewiston | ME | 207-755-2441 | |
GFSI LLC (Champion) | trey.ham@hanes.com | Lenexa | KS | 913-693-3261 | |
GFSI LLC (Gear For Sports) | trey.ham@hanes.com | Lenexa | KS | 913-693-3261 | |
GFSI LLC (Under Armour) | trey.ham@hanes.com | Lenexa | KS | 913-693-3261 | |
GKSB Enterprises LLC dba Silly Toast Designs | greg@sillytoast.com | Greenville | WI | 920-882-2167 | |
Gold Country Inc. | mpeyton@signatureconcepts.com | Minnetonka | MN | 952-979-1375 | |
Halo Branded Solutions | Halo.Licensing@halo.com | Sterling | IL | 913-558-4534 | |
Image Source Inc. | jacob@imagesourceteam.com | Kirkland | WA | 425-898-2991 | |
Jardine Associates | nick@jardineassociates.net | North Kingstown | RI | 401-667-3811 | |
Jostens Inc. | Joley.drake@jostens.com | Owatonna | MN | 507-455-6561 | |
K & M/Nordic Co. | licensing@nordiccompanyinc.com | Riverside | RI | 401-431-9299 | |
Knits N Weaves dba Horn Legend | licensing@hornlegend.com | Frisco | TX | 714-875-8275 | |
L2 Brands, LLC | amanley@l2brands.com | Hanover | PA | 610-272-7575 | |
Leisure Time Awards, Inc | kristie@leisuretimeawards.com | Boulder | CO | 303-449-3651 | |
Logo Brands Inc. | anya@logobrands.com | Franklin | TN | 615-261-2100 | |
LogoFit LLC | hkissner@logofit.com | Flint | MI | 810-336-1697 | |
Logoit4u LLC | patrick@logoit4u.com | Broomfield | CO | 303-440-6345 | |
Mano's Inc. dba Mano's Gifts | kyle@manosinc.com | Kansas City | MO | 816-471-2744 | |
Mascot Factory | licensing@mascotfactory.com | Poway | CA | 858-679-2246 | |
Memory Company LLC, The | wendy@76collab.com | Phenix City | AL | 888-448-1480 | |
Midwest College Mktg Group | licensing@mcmgroup.net | Fletcher | NC | 800-920-5944 | |
Moore Promotional Products Inc. | info@moorepromo.com | Colorado Springs | CO | 719-473-6642 | |
Mountain States Specialties Inc. | angie@mtnstatesspecialties.com | Boulder | CO | 303-444-6186 | |
Murphy Blue LLC dba Alternatives in Advertising | erik@aiabranding.com | Denver | CO | 248-809-2525 | |
MV Sport | ellen@wpmv.com | Bay Shore | NY | 631-273-8020 | |
Neil Enterprises Inc. | bmcconaughey@neilvarsityline.com | Vernon Hills | IL | 847-549-7627 | |
NG Labs Inc. dba Boxercraft | kdavis@boxercraft.com | Mableton | GA | 888-717-1985 | |
Pelligrini Solutions | ben@pelligrini.com | Englewood | CO | 303-282-4745 | |
Ping | licensing@ping.com | Phoenix | AZ | 602-687-5191 | |
Premiums Promotions & Imports Inc. | valerie.green@dmedelivers.com | Daytona Beach | FL | 386-258-1900 | |
Promos Adv. Prods. | debbie@promosad.com | Claremore | OK | 918-343-9675 | |
R.F.S.J. Inc. | doreen@rfsj.com | Mt. Pleasant | PA | 724-547-4457 | |
Reis Promotions/U of Promo | jim@uofpromo.com | Erlanger | KY | 859-283-1513 | |
Ringmasters Jewelry and Gifts (UT) | kirk@ringmasters-inc.com | Ogden | UT | 801-612-3030 | |
Roaring Spring Blank Book Co. | bvaughn@roaringspring.com | Roaring Spring | PA | 814-224-5141 | |
Russell Athletic by Boxercraft Inc. | kdavis@boxercraft.com | Mableton | GA | 404-355-9994 | |
Scotty Gear Retail Corp dba Desert Cactus | joe@desertcactus.com | Rolling Meadows | IL | 847-385-8897 | |
SDS Design Associates Inc. | allyson@sdsdesign.com | Whitehall | PA | 610-820-7044 | |
Sewing Concepts | sewingconcepts@prodigy.net | Omaha | NE | 402-731-8181 | |
Sincerely Yours LLC | info@sincerelyyourspromos.com | Denver | CO | 303-388-7319 | |
Spirit Products Ltd./MA | mcamacho@spiritproducts.com | Methuen | MA | 978-372-2022 | |
Sports Scarf | lcoelho@sportsscarf.com | Mattapoisett | MA | 508-525-5477 | |
Standard Chair Of Gardner | heatherc@standardchair.com | Gardner | MA | 978-632-1301 | |
Storm Duds Raingear | licensing@stormduds.com | Attleboro | MA | ||
Strand Art Company | wickie01@aol.com | Anaheim | CA | 714-777-0444 | |
Strideline LLC | riley@strideline.com | City of Industry | CA | 425-246-3717 | |
Success Brands | chad@successbrands.com | Chesterfield | MO | 314-878-1999 | |
Synergy Imports LLC | ck@synergyimports.com | St. Paul | MN | 651-493-4267 | |
To The Game LLC | keeli.floyd@2thegame.com | Phenix City | AL | 334-291-5151 | |
Tops of Rockies Marketing Inc. | jeff.robinson@topsofrockies.com | Denver | CO | 303-424-0114 | |
Trevco Inc. | stonn@trevcoinc.com | Madison Heights | MI | ||
Underground Printing | licensing@undergroundshirts.com | Ypsilanti | MI | 800-242-4787 | |
University Blanket & Flag Corp | bgerbel@ubflag.com | Coronado | CA | 619-435-4100 | |
University Frames (CA) | licensing@universityframes.com | Anaheim | CA | 800-711-1977 | |
University Tees Inc. | skowalski@utees.com | Cleveland | OH | 800-460-8337 | |
Uscape Apparel LLC | Licensing@uscapeapparel.com | Irvine | CA | 949-842-1908 | |
Varsity Brands Inc. | collegiatelicensing@varsity.com | Memphis | TN | 800-533-8022 | |
Verbero Inc. | jared@verbero.com | Franklin | TN | ||
Wincraft Inc. | cfakler@wincraft.com | Winona | MN | 507-454-5510 |
Royalty Guidelines
Royalty Rate
The royalty rate is set at a level that will adequately reflect the value added to the goods and services on which University Marks are displayed. In developing the rate, consideration is given to the cost to the consumer, the impact on the vendor community, and the rates in place at institutions of similar size and stature. The licensing sub-committee, with representatives from all CU campuses, will collectively determine the royalty rate for the use of the University's Marks. The current University royalty rate is on the wholesale cost of goods for those items purchased for resale and 0% for those items purchased for internal use (subject to the “internal exceptions" below).
Royalty Exemptions
In determining exemptions from royalty payment, consideration is given to the purpose of the licensing program and the community it serves. Given these criteria, the University should not be required to pay itself for purchases of services or products it makes for its own use to fulfill the educational mission of the University, which includes community outreach. However, the University should also avoid unfair competition with other retailers and service providers and should, therefore, not exempt itself from paying royalties on the purchase of goods that are to be used for resale or services provided to faculty, staff, and students as an additional benefit unrelated to the educational mission of the University.
Internal Exceptions
Items purchased for internal use are generally royalty exempt, but some exceptions do apply. They are as follows:
- If the items are purchased to be given away at an event and there is a cost for admission to the event.
- If a third party’s mark (i.e. sponsor) appears on the item.
- If the same or very similar item can be purchased from the campus bookstore, as these items are deemed to be in direct competition with the bookstore
Other
Licensed vendors must always be used regardless if the items carry royalties, or are to be resold or used internally.
Giveaways at major events need to be approved prior to the event. If approval is not obtained, the items may not be given away.
Parents and Students
Parents or students, if you are looking to place a custom order for an item with the UCCS brand for a special occasion (graduation cake, etc.), please contact the Brand & Design Office at brand@uccs.edu for information on ordering and royalties.
Find out more about Student Use of University Trademarks.
Questions
If you have questions about UCCS's licensing program, please contact the Brand & Design Office at brand@uccs.edu