Visual Guidelines Introduction

Visual design guidelines model a consistent look and feel for campus communications and marketing materials.

These guidelines cover the basics of how we represent UCCS visually in our internal and external communications.

Following these guidelines will align your material with the university's flagship material to help our audiences see us as a cohesive, consistent organization, even while the departments, colleges, offices, and programs that we're comprised of each have their own flavors. We want to be seen as individual parts of a cohesive, credible whole.

Our goal is unity, not uniformity; balancing design freedom and unit autonomy with brand cohesion.

In addition to these basic visual guidelines, we have Marketing Campaign Standards to maintain the look and feel of the UCCS fuels SUCCESS marketing campaign.